Citly is a blog about AI products, AI-driven commerce, agents, and the tools teams actually use day to day. Articles are written for people who need the detail, not the summary.
Simon Murage
Finance leader · AI enthusiast · vibe coder
I’m a finance leader by day, an AI enthusiast, and a passionate vibe coder.
I’ve built my own tools, products, AI agents, and reporting solutions using AI — improving processes and solving real business problems without ever having to attend a traditional tech school.
Since I was a young man, I’ve always loved creating products and turning ideas into something real. My biggest limitation was never a lack of ideas — it was my lack of coding knowledge. I depended on engineers to bring my ideas to life. Sometimes, even the simplest changes could take weeks, cost more than expected, or require me to explain the same idea over and over.
Then I discovered AI tools like Lovable and others that changed everything for me.
For the first time, I could take an idea in my head and start building it myself. I could describe what I wanted, experiment, make changes, learn along the way, and actually see my ideas become working products.
AI has shown me something powerful: the future isn’t just something we wait for — it can be something we build.
You don’t necessarily need a computer science degree, years of coding experience, or a large engineering team to start creating. You need an idea, curiosity, persistence, and the willingness to learn.
AI has put the ability to build directly into our hands — and I’m just getting started.
Let’s explore it. If you’re weighing up how AI could sharpen your operations, automate the busywork, or open up new opportunities, reach out and let’s talk it through.
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